Frequently asked questions
Just got your presets? Here's how to install them and get the most out of them.
Getting started
How do I install the presets in Lightroom?
The download contains a Lightroom-Camera-Raw folder with .xmp files. In Lightroom Classic: open the Develop panel, click the plus next to Presets and choose Import Presets. Select the .xmp files. In Lightroom (cloud) and Camera Raw it works the same way. Restart Lightroom if you don't see them right away.
And in Capture One?
Use the Capture One folder with the .costyle files. In Capture One: open the Styles panel, click the three dots and choose Import Styles. Select the .costyle files. They appear under User Styles.
What are the four strengths (25, 50, 75, 100%) for?
Every preset comes in four strengths. 100% is the full effect, 25% a subtle hint. A preset is a starting point, not the finish line: begin at 50% or 75% and then fine-tune exposure, shadows and contrast for your photo.
What is the .cube file (LUT) in the download?
That's the same look as a 3D LUT, handy for video or software that uses LUTs instead of Lightroom presets. Don't need it? Just ignore the LUT folder.
Does it work on my photos?
Do the presets work on my camera and RAW files?
Yes, on RAW and JPEG, any camera. RAW gives you the most room to adjust. Colour rendering differs per camera and scene, so a preset may land slightly differently on your photo. That's normal: just fine-tune it.
The colours look different from the example.
Examples were made on other photos, in other light. Start with white balance (temperature) and exposure, then contrast and shadows. Often you're there. Try the different strengths too.
Downloads and orders
My download link doesn't work or expired.
The link is valid for 90 days. If it no longer works, email michielheijmans@gmail.com with your email or order number and I'll send a new one.
I didn't receive a confirmation email.
Check your spam or promotions folder first. Nothing there? Email michielheijmans@gmail.com and I'll find your order.
Do I need an account?
No. You order without an account and get the download link by email. For all your purchases or an invoice later, log in with your email via a login link.
How do I request an invoice?
After your purchase you request one yourself via our website: the link is in your confirmation email. Fill in your details and you get a PDF invoice with VAT right away.
Terms
Can I return my purchase?
Because you get the download immediately, you waive your right of withdrawal at purchase. Something wrong or not working? Email me and I'll fix it.
May I use the presets commercially?
With a single purchase or the Personal subscription you use the presets for your own photos. For commissioned commercial work there is the Commercial subscription.
LUTs and video
What is the difference between a preset and a LUT?
A preset is a set of slider settings in Lightroom or Capture One that you can still adjust afterwards. A LUT is a lookup table that converts colours directly and also works in video software. Every download includes both: the preset to fine-tune with and the .cube LUT for video. Read more in the thesaurus.
Can I use these presets for video too?
Yes. Every download includes a .cube LUT with the same look. You load it in video software such as DaVinci Resolve or Premiere as an adjustment or effect, so your photo and video share the same mood. See also the LUT explanation.
Do the presets work in Lightroom Mobile?
Yes. The presets are XMP files and work in Lightroom Mobile. Import the .xmp file in the Lightroom app via Presets, the three-dots menu and then Import Presets. They are then ready on your phone or tablet.
Choosing and buying
What is the difference between a preset and a subscription?
A single preset (€3.99) is a one-time purchase you can use forever. A subscription gives unlimited access to all presets and packs for a fixed yearly price. For two or three presets a year, buying single is better value; above that, the subscription usually wins.
Can I try a preset before I pay?
Yes. Every preset page has a tester that shows the effect on several test photos, at all four strengths. Want to actually work with a real download without paying? Get the free pack The Observer.
Do the presets work on older photos too?
Yes, a preset does not care how old a photo is, only about the colour and light values in it. Older RAW or JPEG files work just as well as recent work, as long as you open them in Lightroom or Camera Raw.
How many presets do I actually need?
Fewer than most bundles make you believe. Most photographers end up using two to four presets structurally: one for their main style and a few for specific situations, such as black and white or evening light. Start small and expand once you notice you are missing something.
Are more expensive presets better?
Not necessarily. Price reflects how much work went in, not automatically whether the style suits your photos. A €3.99 preset that matches your style perfectly is worth more than an expensive bundle where you only use two presets.
Can I return a preset if I do not like it?
Because you get the download immediately, you waive your right of withdrawal at purchase. If a preset does not work technically as expected, email michielheijmans@gmail.com and we will sort it out. Not sure beforehand? Use the free tester first.
What does a preset cost on average?
A single preset costs €3.99. A pack with a series of presets in the same style costs €17.99 or €19.99. Using multiple styles structurally? A yearly subscription from €49 is often better value than single purchases.
Is a subscription more expensive than buying presets individually?
That depends on how much you buy. The Personal subscription costs €49 a year, roughly equivalent to twelve or thirteen single presets. Buy more than that per year and the subscription is better value; stay under it and single purchases cost less.
Technical and compatibility
Does it work in both Lightroom CC and Lightroom Classic?
Yes, the XMP file works in both versions. In Lightroom Classic you import via the Presets panel, in Lightroom (CC) via the presets panel in the Edit module. The preset itself does not change between versions.
Can I use presets in Photoshop?
Not directly, but via Camera Raw you can: open your photo as a Smart Object or through the Camera Raw filter, and the XMP preset shows up in the same panel as in Lightroom. For pure Photoshop work you can also use the included .cube LUT as an adjustment layer.
Do the presets work on both Mac and Windows?
Yes, the files (XMP, .costyle, .cube) are not operating-system dependent. Lightroom, Capture One and most video software read them the same way on Mac and Windows.
What is the difference between an .xmp and a .dng preset?
An .xmp file only contains the edit settings and is the standard format for Lightroom. A .dng preset is tied to one specific image file. On this site you always get the .xmp format, so you can apply the preset to any photo.
Can I apply multiple presets at once?
Lightroom always applies one preset fully at a time, but you can apply a second preset afterwards: its settings then add on top of the first. For predictable results, one preset as a base with manual fine-tuning afterwards works best.
Do I lose quality when I apply a preset?
No. A preset in Lightroom works non-destructively: it only adjusts the edit settings, the original file stays unchanged. You can remove or adjust the preset at any time without any loss of quality.
Do presets also work on HEIC files from an iPhone?
Yes, Lightroom reads HEIC files just as well as JPEG or RAW, and a preset works on them identically. For the most editing room, switch your iPhone's camera settings to RAW (ProRAW) if your device supports it.
Can I adjust a preset after applying it?
Yes, and that is the whole point. A preset is a starting point: after applying it you can still adjust every slider, from exposure to white balance, based on your own photo.
Quality and expectations
Why does my photo look different from the example on the website?
Example photos are shot under specific light and on a specific camera. Colour rendering differs per scene and device, so a preset always lands slightly differently on your photo. Start with white balance and exposure, and use a lower strength if the effect feels too strong.
How much time do I save with presets?
That varies per workflow, but the biggest time saving is consistency: instead of judging every photo separately, you apply a preset once and work from there. On larger series (a wedding, a trip) that saves the most work fastest.
Are presets suitable for beginners?
Presets are especially useful for beginners: they show in one click what exposure, contrast and colour do to a photo, after which you can learn by adjusting the sliders yourself. Experienced photographers mostly use them to work faster.
Can I edit as well as a professional with presets?
A preset gives you the same starting point a professional uses, but the final result also depends on composition, the light you shot in and how you fine-tune the preset afterwards. It is a tool, not a guarantee.
Do presets work better on RAW or JPEG?
Both work, but RAW gives more room. A RAW file holds more image information in the highlights and shadows, so a preset is less likely to show clipping or banding than on a JPEG, which has already discarded data when it was saved.
What is the difference between a preset and an Instagram filter?
A filter is usually a fixed, non-adjustable layer over your photo. A preset in Lightroom is a set of individual settings (exposure, colour, contrast) that you can still fully adjust after applying it, based on your own photo.
Licence and use
May I use presets on photos I sell?
With a single purchase or the Personal subscription you use the presets on your own photos. Selling photos as stock or to clients requires the Commercial subscription (€89 a year).
May I share a preset with a friend or colleague?
No, a purchase or subscription is personal. Want someone else to work with the same preset too? They are best off buying it themselves, or taking their own subscription.
Do I need a separate licence for commercial work?
Yes. The Commercial subscription is specifically for client work, commissioned shoots and stock sales, and includes a VAT invoice and a downloadable licence certificate with your name, so you can send it to a client as proof.
What happens to my licence if I cancel the subscription?
Photos you already edited and delivered during your subscription remain validly used. After cancelling you can no longer download new presets or deliver new work with presets you do not hold a separate licence for.
Comparisons
Preset versus Lightroom profile: what is the difference?
A profile is the base colour interpretation Lightroom applies to your RAW file before you start editing. A preset sits on top of that: a set of adjustments (exposure, colour, contrast) you deliberately add for a specific look.
Presets versus manual editing: which is faster?
A preset is faster as a starting point, but does not replace manual fine-tuning: you still adjust exposure and details after applying it. The time saving is in skipping building a look from scratch, not in skipping editing altogether.
Are free presets just as good as paid ones?
Sometimes, but less often than you would hope. Paid presets are usually tested on more photos, cameras and skin tones, making them more reliable across a larger set of images. Free presets are fine to try, less so to rely on structurally.
Preset versus hiring a photo editor: what makes more sense for a hobbyist?
For individual photos a preset is by far the cheapest and fastest option. Hiring an editor only becomes worthwhile for large series where consistency across hundreds of photos matters, such as a wedding. For personal work and hobby projects, a preset is more than enough in practice.
Question not listed?
Email michielheijmans@gmail.com and I'll gladly help.