Color balance
Color balance controls the mix of colors in your photo's shadows, midtones and highlights. By placing warmth in the highlights and coolness in the shadows, for instance, you give your image mood and cohesion. It's a classic way to color grade.
Use color balance to lay a consistent color mood over a series, such as warm and cozy or cool and crisp. Work per tonal region: shadows, midtones and highlights separately gives the most control. In Lightroom this panel is now called color grading; in Photoshop, Color Balance is its own adjustment layer. Go easy, because small shifts already create a clear mood.
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The presets on this site set these adjustments up for you as a starting point, which you then fine-tune to taste.