Fujifilm launched Velvia in 1990 for landscape photographers who wanted more than reality. Greens are more intense than real life, blues deeper, reds richer. Over-the-top beautiful — or too much, depending on the photographer. Inspired by the colour characteristics of Fuji Velvia. Not affiliated with or endorsed by Fujifilm.
- XMP · Lightroom Classic, CC & Camera Raw
- .costyle · Capture One
- .cube · 3D LUT (DaVinci Resolve, Premiere Pro)
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Velvia
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Character and mood
Velvia is not a subtle preset. It does exactly what Fujifilm intended when they launched the slide film in 1990: take reality and make a more intense version of it. Greens glow, blues sink deep, reds become richer than they ever were in real life. That is not a flaw. That is the point.
Technically, Velvia boosts saturation in a way that varies by colour channel. Green and cyan get the strongest lift, red and orange follow. Blue deepens without clipping. Contrast increases, but not crudely: shadows hold detail, highlights stay just within reach. The tone curve has a slight S-shape that anchors the midtones with confidence. The result looks cinematic, not digitally sharp.
This preset was built for landscapes, but it works broader than you might expect. Mountain meadows in morning light, coastlines with green water, autumn forests with orange and red, flower markets, tropical rainforests. Anywhere colour plays the leading role and you want to push it rather than pull it back. Flat, overcast scenes are a weaker fit. Velvia needs light to do its work, ideally sidelight or golden hour.
You reach for Velvia when a photo already looks good but you feel there is more in it. When the scene had colour that the camera did not quite capture. Not as a rescue tool for a weak shot, but as an amplifier for what is already there. If you are unsure whether it is too much, it probably is. But sometimes too much is exactly right.
After applying the preset, pull the saturation back slightly if colours start clashing. A small adjustment in the HSL panel, specifically on green or red, gives you control without losing the character of the preset. Velvia is a starting point, not a final answer.
Installation
Lightroom Classic & CC (desktop)
Unzip the downloaded file on your computer. Open Lightroom Classic and go to the Develop module. Right-click the Presets panel, choose 'Import Presets', and select the .xmp file. The preset appears in your list immediately and can be applied to any photo straight away.
Lightroom Mobile
Lightroom Mobile syncs presets via the cloud. Import the .xmp file into Lightroom CC on your desktop first. Once cloud sync completes, the preset is automatically available on your phone or tablet. An Adobe CC subscription is required for this sync feature.
Capture One
Unzip the file. Open Capture One and navigate to the Styles panel. Click the arrow next to 'Styles' and choose 'Import Style'. Select the .costyle file. The style is available in your library immediately. Works with Capture One version 21 and later.
DaVinci Resolve / Premiere Pro (3D LUT)
Copy the .cube file to your application's LUT folder. In DaVinci Resolve via Project Settings → Color Management → LUT folders. In Premiere Pro via the Lumetri Color panel → Creative tab → Look → Browse. The LUT works on both LOG and standard exposed video footage.