Presence
The presence sliders sit at the bottom of the basic panel and give your photo more punch and colour. They are texture, clarity, dehaze, vibrance and saturation. Together they decide how much detail, contrast and colour strength your image gets.
Texture works on fine detail, clarity on midtone contrast and dehaze removes haze or adds atmosphere instead. Vibrance lifts mainly the weaker colours and spares skin tones, while saturation pushes all colours up equally. Use these sliders in moderation: a little adds life, too much makes things hard and unnatural. Tip: a gentle plus on texture and vibrance often works better than a big push on clarity and saturation.
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The presets on this site set these adjustments up for you as a starting point, which you then fine-tune to taste.